Privacy Policyhow we handle your information
What we collect, how we use it, who we share it with, and the choices you have.
Vortex Spring Adventures (“Vortex Spring Adventures,” “we,” “us” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, making reservations, purchasing tickets or passes, contacting us or interacting with our services.
This Privacy Policy explains what information we may collect, how we use it, when we may share it, and the choices you may have regarding your information.
On this page
- Information we collect
- How we use your information
- Reservations and payments
- Cookies and tracking technologies
- Analytics and third-party services
- Information sharing
- Marketing communications
- Children’s privacy
- Data security
- Data retention
- Links to other websites
- Your privacy choices
- Florida residents
- Changes to this privacy policy
- SMS / text message communications
- SMS privacy
- Marketing preferences
- Third-party service providers
- Cookies, analytics and advertising
- Social media
- Photos, videos and public events
- No sale of personal information
- Contact us
1. Information we collect
Depending on how you interact with Vortex Spring Adventures, we may collect information such as:
Information you provide
- Name
- Mailing address
- Email address
- Telephone number
- Billing and payment information
- Reservation and booking information
- Guest preferences or special requests
- Information submitted through contact forms
- Information provided when purchasing tickets, passes, merchandise, lodging, camping, activities or other services
- Information provided when participating in events, activities, waivers or other Vortex Spring Adventures programs
Information collected automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Date and time of visits
- Referring website
- General website usage and interaction information
This information may be collected through cookies, analytics tools, pixels or similar technologies.
2. How we use your information
Vortex Spring Adventures may use collected information to:
- Process reservations, purchases, payments and refunds
- Provide lodging, camping, admission, recreational and other services
- Communicate with you about reservations or purchases
- Respond to questions, requests and customer-service inquiries
- Send important information regarding your visit
- Send promotional emails, offers, announcements or event information when permitted by law
- Improve our website, facilities, services and guest experience
- Understand website traffic and usage
- Prevent fraud, abuse or unauthorized activity
- Protect the safety and security of guests, employees and property
- Comply with applicable laws, regulations, legal requests and governmental requirements
- Enforce our policies, agreements, waivers and terms of service
3. Reservations and payments
When you make a reservation or purchase through our website, information necessary to complete the transaction may be collected.
Payment information may be processed by third-party payment processors. Vortex Spring Adventures generally does not need to retain complete payment card information after a transaction is processed.
Third-party payment providers may have their own privacy policies and terms governing their handling of your information.
4. Cookies and tracking technologies
Our website may use cookies and similar technologies to provide functionality, remember preferences, understand website usage, improve performance and support marketing or advertising activities.
Cookies may allow us or our service providers to recognize your browser or device during future visits.
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of our website.
5. Analytics and third-party services
We may use third-party services to help operate our website, process reservations and payments, analyze website traffic, communicate with guests, or provide advertising and marketing services.
These providers may receive information necessary to perform services on our behalf.
Examples may include website hosting providers, reservation systems, payment processors, email providers, analytics providers, advertising platforms and other technology vendors.
Third-party services operate according to their own privacy policies and terms.
6. Information sharing
Vortex Spring Adventures does not sell your personal information simply because you visit our website or make a reservation.
We may share information when reasonably necessary to operate our business, including with:
- Payment processors
- Reservation and booking providers
- Website hosting and technology providers
- Email and communication providers
- Marketing and analytics providers
- Professional service providers
- Government agencies or law enforcement when legally required
- Other parties when necessary to protect the rights, safety, property or security of Vortex Spring Adventures, our guests, employees or others
We may also disclose information when required by applicable law, subpoena, court order or other valid legal process.
7. Marketing communications
If you provide your email address or telephone number, you may receive communications regarding reservations, purchases, events, promotions or other Vortex Spring Adventures information.
Where required by law, promotional communications will provide an appropriate method to opt out. You may unsubscribe from promotional emails by following the unsubscribe instructions included in the message.
Please note that even if you opt out of promotional communications, we may still send transactional or service-related communications, such as reservation confirmations, cancellation notices, safety information or important information concerning your visit.
8. Children’s privacy
Our website and services may be used by families and guests of various ages.
We do not knowingly use our website to solicit personal information from children in violation of applicable law.
Parents or legal guardians who believe that a child has provided personal information to us inappropriately may contact us using the information below.
9. Data security
We take reasonable administrative, technical and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration or destruction.
However, no website, electronic transmission, database or method of storing information can be guaranteed to be completely secure.
You should avoid sending highly sensitive information through unsecured website forms or email unless specifically requested through an appropriate secure process.
10. Data retention
We may retain personal information for as long as reasonably necessary to provide services, maintain business and financial records, resolve disputes, enforce agreements, comply with legal obligations and fulfill other legitimate business purposes.
The length of time information is retained may vary depending on the type of information and the reason it was collected.
11. Links to other websites
Our website may contain links to third-party websites, including reservation services, social media platforms, payment providers or other websites.
Vortex Spring Adventures is not responsible for the privacy practices, security, content or policies of third-party websites.
We encourage you to review the privacy policy of any third-party website before providing personal information.
12. Your privacy choices
Depending on applicable law, you may have certain rights concerning your personal information, which may include the ability to:
- Request access to certain personal information we maintain about you
- Request correction of inaccurate information
- Request deletion of certain information
- Opt out of certain marketing communications
- Ask questions about how your information is collected or used
Requests may be subject to verification and applicable legal exceptions. To make a privacy-related request, contact us using the information below.
13. Florida residents
Vortex Spring Adventures is located in Florida and may collect information from guests and website visitors located in Florida and elsewhere.
We will handle personal information in accordance with applicable federal and state privacy laws.
Privacy rights and obligations may change as privacy laws develop. Where applicable, Vortex Spring Adventures will provide additional notices or processes required by law.
14. Changes to this privacy policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable laws.
When changes are made, the updated policy will be posted on this page with a revised effective date.
Your continued use of the website after an updated Privacy Policy is posted constitutes your acknowledgment of the updated policy to the extent permitted by applicable law.
15. SMS / text message communications
If you voluntarily provide your mobile telephone number and affirmatively consent to receive text messages from Vortex Spring Adventures, we may use your mobile number to send text messages related to our services. Depending on your consent and the applicable program, text messages may include:
- Reservation confirmations and updates
- Appointment or activity reminders
- Important information regarding your stay or visit
- Changes to operating hours or scheduled activities
- Weather or safety-related notifications
- Event information
- Promotional offers and special events
- Other customer-service communications
Message frequency may vary. Message and data rates may apply. Consent to receive promotional text messages is not a condition of purchasing lodging, admission, activities, merchandise or other services.
You may opt out of promotional text messages at any time by replying STOP. After you send STOP you may receive one additional message confirming your request to unsubscribe. For assistance, reply HELP or contact us using the information below.
We may continue to send certain non-promotional service or transactional messages when reasonably necessary to complete or administer a transaction, reservation, activity or other service you have requested, to the extent permitted by applicable law.
If you provide a mobile telephone number, you are responsible for ensuring that the number is accurate and that you have the appropriate authority to provide it.
16. SMS privacy
Vortex Spring Adventures does not sell or rent mobile telephone numbers or SMS consent information for third-party marketing purposes.
SMS consent and related information may be shared with service providers that assist us in delivering text messages, operating our reservation or customer-management systems, or providing other services on our behalf.
Mobile information and SMS opt-in data will not be shared with third parties for their own independent marketing purposes.
17. Marketing preferences
With your consent where required, Vortex Spring Adventures may send promotional communications by email, text message, telephone or other communication methods. Marketing communications may include:
- Special offers
- Admission promotions
- Seasonal events
- Concerts and entertainment
- Camping and lodging promotions
- Dive and recreation promotions
- Merchandise offers
- New attractions or services
- Resort announcements
- Contests, giveaways or promotional campaigns
You may unsubscribe from promotional emails using the unsubscribe link in the applicable email, opt out of promotional text messages by replying STOP, or contact us directly to request removal from certain marketing lists. Opting out of marketing communications will not prevent us from sending necessary transactional or service-related communications.
18. Third-party service providers
Vortex Spring Adventures uses third-party companies and service providers to help operate our website and provide services to our guests. These providers may include companies responsible for:
- Website hosting
- Online reservations
- Camping and lodging management
- Ticketing and admission sales
- Payment processing
- Email delivery
- SMS/text-message delivery
- Customer relationship management
- Website analytics
- Advertising and marketing
- Fraud prevention
- Website security
- Social media integration
- Online forms and electronic waivers
- Customer support
These third-party providers may receive personal information necessary to perform services on our behalf. For example, when you make a reservation or purchase through our website, information may be transmitted to the third-party reservation, ticketing, payment or booking provider responsible for processing that transaction.
Third-party providers may collect, use, store or process information according to their own privacy policies. Vortex Spring Adventures does not control the privacy practices of independent third-party companies. We encourage guests to review the privacy policies of third-party services before providing personal information.
19. Cookies, analytics and advertising
Our website may use cookies, pixels, tags, analytics services and similar technologies to understand how visitors use our website and to improve our services. These technologies may be used to:
- Measure website traffic
- Understand visitor behavior
- Remember preferences
- Improve website performance
- Measure advertising campaigns
- Deliver relevant advertisements
- Evaluate the effectiveness of marketing
- Prevent fraud and abuse
Third-party advertising or analytics providers may receive information about your interaction with our website. You may be able to limit certain tracking technologies through your browser or device settings. Some website functions may not operate properly if certain cookies are disabled.
20. Social media
Vortex Spring Adventures may maintain accounts or pages on third-party social media platforms. Interactions with our social-media pages may be subject to the privacy policies and terms of the applicable social-media provider.
If you post, comment, tag, message or otherwise interact with Vortex Spring Adventures through a social-media platform, that platform may collect information about your interaction.
21. Photos, videos and public events
Vortex Spring Adventures may photograph or record guests, employees, activities, events, attractions and public areas for legitimate business purposes, including marketing, advertising, social media, promotional materials, website content and documentation.
By entering areas where photography or recording is taking place, you may appear incidentally in photographs or video. Where specific consent is required by law or by the circumstances of a particular recording, Vortex Spring Adventures will obtain appropriate consent.
Guests who do not wish to be intentionally photographed or recorded for promotional purposes may contact Vortex Spring Adventures or speak with event staff when appropriate.
22. No sale of personal information
Vortex Spring Adventures does not sell personal information in exchange for money.
We may use service providers, advertising platforms, analytics providers and other business partners to operate our business and market our services. Depending on applicable law, certain uses of information through these technologies may be considered “sharing” or “selling” even when no money is directly exchanged.
Where applicable law provides a right to opt out of such activities, Vortex Spring Adventures will provide an appropriate method for exercising that right.
23. Contact us
Vortex Spring Adventures
1517 Vortex Spring Lane, Ponce de Leon, Florida 32455
Phone: (850) 836-4979
Email: info@vortexspring.com
Reservations: Reservations@vortexspring.com
Diving: dive@vortexspring.com
If you have questions about this Privacy Policy or wish to submit a privacy-related request, please contact us using the information above.